Have you ever heard the saying “practice makes perfect”? That’s not necessarily true; if you’re practicing incorrectly, you’ll never get better. Perfect practice makes perfect. In the same way, just getting any traffic isn’t valuable. Targeted traffic is where the value comes from. You can have millions of visitors hitting your site on a daily basis. But if none of them ever purchase your product or service, then you’re just paying a lot of money for pretty Google Analytics numbers.
There are a couple of phrases that people in business know and understand. “If you build it, they will come” is a common one – but is it accurate? Having a great idea is all well and good, but if your idea is one without a market for it, it is not going to become the million-dollar startup you are hoping for. So how can you validate your business idea to see if it is viable?
With the 2020 pandemic, many businesses who only have physical outlets are suffering loss because no one is going outside their homes to shop. While this is happening, businesses with online outlets are experiencing a boom in sales as more customers do more online shopping. So, if you’re just starting out in business or you already have a brick-and-mortar shop, you might want to take your business online. It could not only be very rewarding, but it could also mean that your business has a better chance of surviving future crises.